investors shop business is to get a good profit, but there are many factors affecting the profitability of underwear stores, how to get a good profit? Xiao Bian finishing some of the professional recommendations to help the franchisee, and quickly learn it.
companies need to do two things, one is to improve the quality of the products; the two is to enhance consumer awareness, knowledge education and consumption guidance, to the quality, technology and brand culture brand, made out of place, and ascend to a certain height, can really play, guide consumption the role of promoting consumption, stimulating demand.
such as consumers to speed up the frequency of product updates, can also expand market share. Underwear products on the market at present is the operation mode of large circulation and market goods. The product does not have the market positioning, no terminal control of the goods, causing the entire industry is that price, not the brand, consumers have no brand awareness, consumer underwear products just as the necessities of life, not a deeper level of consumption concept.
therefore, in such a market situation, brand positioning of underwear, underwear market segmentation, brand operation underwear with great market space, and advance into the enterprise, will become the industry’s leading brands. The same is true of the terminal underwear store, when others fight the price, know how to operate underwear brand, and the spread of underwear culture of the enterprise, will become the new leader in the local market. This will also become a new profit growth point underwear store.
how can we improve the lingerie store operating profit? Imagine a pair of underwear earn only 1 to 2 yuan a day to sell 10, only earn 20 yuan; if you sell a brand underwear, underwear sold 28 to 38 yuan, underwear each earn less 15 to 20 yuan a day, selling 10, earn 200 yuan. This is a new profit growth point underwear store. It is well known that underwear products are the amount of underwear shop to take the product, but also do not make money products.
which brand underwear to be able to match with the sale of two or three line bra brands, counter display sales, to meet the needs of the pursuit of fashion and taste of the trend of consumer demand. Brand underwear must implement professional brand operation, according to the sales price, to become mainstream products underwear underwear shop, instead of accessories, to standardize the market operation, make every operator profitable.
underwear store operating condition is influenced by many factors, if you want to invest in business can be a lot of learning to improve the skills of operating profit, small investors can easily get hope every success, quickly learning skills.