recently, Jingdong once again on the headlines, and it is a negative news, from Jingdong scalping to refurbished event, public opinion on the competition. Today, the report was published short burst, said the popular point is suspected of data fraud, in order to mislead consumers and investors. Jingdong created a good image of the illusion to attract investors to finance Jingdong, which is a demonstration project. Although the official Jingdong has been denied, but often is Yuemiaoyuehei, Good news goes on crutches qiuckly Jingdong, this time I am afraid it is jumped into the Yellow River also wash not clear.
all points to the Jingdong, it is a bit unfair, Jingdong is not a precedent for data fraud. Tmall, shop No. 1, Amazon and other electronic business platform on innocence, I’m afraid it is not so simple thing. Behind the electricity supplier platform data fraud is naked interests, but also a hidden internal rules. The Jingdong does not publish 618 sales during the period, but also caused a lot of people questioned, and even suspected Jingdong during the shopping festival in the 618 brush. Why not Jingdong released sales data, is unable to understand, the official rhetoric makes the public questioned.
Jingdong 618 during the brush alone, it is estimated that only the most clear of their own Jingdong, high sales can attract consumers to buy. In the eyes of many consumers, selling more than the quality of the product means that, but Jingdong, Taobao frequent scalping, it is to deceive the majority of consumers. The so-called shopping carnival, it is actually the hype and gimmicks is greater than the actual preferential use of online shopping crowd, and follow the trend of psychological Zhanxiaopianyi psychology. After the discount price is not much cheaper than the original price, many small sellers are the first price after the price, so the electronic business platform is responsible for the supervision of its businesses.
Jingdong earnings false and other related data, it can be understood, one hand is to hatno cattle, the other one is internal helpless. But in any case, Jingdong, Tmall and other electronic business platform has the responsibility and obligation to disclose the real data within the enterprise. Fraud to deceive consumers and investors, the public will eventually lose confidence in the enterprise, leading to Jingdong, Alibaba’s share price fell. For Jingdong, Taobao and other electronic business platform, it is a public relations crisis Jingdong.
, the electricity supplier and selling electricity supplier data fraud, Taobao, Jingdong in recent years two business platform will continue. Exposed the existence of long-term management of electronic business platform, however, to completely eliminate fakes, as well as sales, praise and other data fraud. Is not a short duration of time to complete the supervision to relevant departments. During the Jingdong 618 and double eleven business promotion section, product sales and sales are very large, there may be black businesses selling fakes, or a single brush. If the electricity supplier companies lose credibility, it means losing their credibility.
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